3. [16] The name "Uncle Ben's" was criticized as racist as White southerners reportedly addressed Black men as "uncle", allegedly in order to avoid using Mr.[17], In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign. BAN FROM UNCLE Mars unveiled the new name Wednesday after its June announcement that it would “evolve” the Uncle Ben’s brand amid a nationwide uproar over racism following the police killing of George Floyd in Minneapolis. The company expects new packages with the Ben’s Original brand to hit stores early next year. “We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement. The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. Uncle Ben’s was first based in Houston, Texas. Your Ad Choices In the 1910s, the German-British scientist and chemist Erich Huzenlaub (1888–1964)[3] and the British scientist and chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. Here is a little bit of history behind “Uncle Ben.” 1. UNCLE BEN'S ® Long Grain White and Flavoured Rice include natural minerals such as phosphorus, magnesium and potassium. It boasts an estimated one-fourth of the United States market for dry rice and ranks number one in Great Britain and France. 1,092, This story has been shared 969 times. Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. [20][21] As advertised on September 23, 2020, Mars Inc. will replace the "Uncle Ben's" name with "Ben's Original" in 2021. [4][5] Besides increasing rice's nutritional value, it also made it resistant to weevils and reduced cooking time. Kik and R.R. In 1942, through Mars's guidance and sponsorship, Huzenlaub created, together with Houston food broker Gordon L. Harwell, the company Converted Rice, Inc., which sold its entire output to the U.S. and British Armed Forces. 1952. M.C. [12][13], From 1946 to 2020, Uncle Ben's products carried the image of an elderly African-American man dressed in a bow tie, which is said to have been based on a Chicago maître d'hôtel named Frank Brown. In 1943 the American company Converted Rice Inc. from Houston, sold and transported high-quality rice. Mars also said it would partner with the National Urban League to support aspiring black chefs and work to enhance “educational opportunities” for more than 7,500 area students in Greenville, Mississippi, where the Ben’s brand has been produced for more than four decades. Company History: A subsidiary of Mars, Inc., Uncle Ben's Inc. is one of the world's leading marketers of rice. [10] In 1959, Forrest Mars purchased Erich Huzenlaub's interest in the company and merged it into his Food Manufacturers, Inc.[11], Uncle Ben's milling plant was on the Houston Ship Channel until 1999, when it moved to Greenville, Mississippi. Do Not Sell My Personal Information. [22], This article is about the brand of rice. Several other big-name consumer brands have made similar moves in recent months. The label and logo name were based on the local farmer Uncle Ben, whose rice plants in the area around Houston were tended with great love and care in order to produce such a high-quality product. He was fashioned as a successful businessman who shared “‘grains of wisdom’ about rice and life,” The New York Times reported at the time. [18], In September 2017, Mars, Inc. started to certify the sustainability of basmati rice sold under the Uncle Ben's brand, in order to encourage the local farmers to opt for the best agricultural methods. Do Not Sell My Personal Information, Your California Privacy Rights Williams, "The Nutritional Improvement of White Rice", British Patents 519,926 (10 April 1940) and 522,353 (17 June 1940); U.S. 2. Gordon L. Harwell, an entrepreneur who had supplied rice to the armed forces in World War II, chose the name Uncle Ben's as a means to expand his marketing efforts to the general public. The UNCLE BEN’S ® Brand, the number one rice brand in the world, is proud to offer a wide range of rice dishes with flavours and textures that will help bring more to your meals, both for savoury main courses and convenient side dishes. Store operators outraged at Subway's COVID-19 demands, This story has been shared 2,165 times. [19], On June 17, 2020, Mars, Inc. stated that they would be "evolving" the brand's identity, including the brand's logo. [1] In 2020, Mars declared that the brand would be changed to "Ben's Original" in 2021. The name “Uncle Ben” referred to a Gulf Coast rice farmer who was only known by Ben. In six short years, UNCLE BEN'S ® ORIGINAL CONVERTED ® Brand Rice became the #1 packaged long grain rice in the United States. In 1988 Uncle Ben’s introduces its Boil-In-Bag line with pouches following in 2004. Patents 2,239608 (22 April 1941), 2,287,737 (20 December 1941), 2,287,737 (23 June 1942), cited in Kik and Williams. 1956. September 23, 2020 | 8:19am | Updated September 28, 2020 | 5:49am. You might be surprised to know that Uncle Ben’s was originally given the name Uncle Bens Plantation Rice in 1937. The portrait long used on the box was that of Frank Brown, the maitre d’ of a Chicago restaurant who agreed to pose for the brand, the page says. ; Rice is a natural source of amino acids that give the body what it needs to build strong muscles. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. Sorry, your blog cannot share posts by email. ‘The Aunt Jemima caricature was a product of the white imagination and the minstrel shows of 19th-Century America’ Common household products such as Aunt … [6] While in the United Kingdom, Mars learned of Erich Huzenlaub's work with rice. He delivered to food buyers a high quality rice in the 1940s. The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. In the 1910s, the German-British scientist and chemist Erich Huzenlaub (1888–1964) and the British scientist and chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. Besides increasing rice's nutritional value, it also made it resistant to weevils and reduced cooking time. Starting With U Uncle Bens Brand History . During World War II, the original CONVERTED Brand Rice was supplied to the US Army. The process entailed vacuum drying the whole grain, then steaming, and finally vacuum drying and husking. According to the brand's website, Gordon Harwell and … The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. The move followed just hours after Quaker/PepsiCo changed the name and logo of its Aunt Jemima brand amid accusations of racism. The process entailed vacuum drying the whole grain, then steaming, and finally vacuum drying and husking. 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