They gain access to an increased consumer base without the challenge of getting the customer through the door. Savez-vous quel est le coût d’une vente effectuée dans chacun de vos canaux de distribution? Le choix du ou des canaux de distribution doit être cohérent avec les autres éléments du marketing-mix. Nike sells in tens of thousands of 3rd … The following are examples of distribution. Using a distribution channel will help you widen your customer reach. Aujourd’hui, évidemment, nous sommes à l’ère du multicanal, avec ce que cela suppose de défis et d’opportunités. Indirect Distribution. For example – The product goes from manufacturer to C&F, then to the distributor, then to the retailer and finally to the customer. Le ou la propriétaire connaissait les clients par leur nom, leurs habitudes d’achat, et les ventes se faisaient en direct, payant en espèces (cash). Direct distribution requires a commitment of a lot of resources and time; Also at times, the retailers (stores) will do the marketing and promotion activities for you to increase their own traffic and customer base. With indirect distribution, companies gain a significant competitive advantage. This grants them more time to focus on their product, their customer base and increasing the range of their target consumer. They gain access to an increased consumer base without the challenge of getting the customer through the door. With hybrid distribution, companies get the broad distribution of indirect channels, while owning the customer experience and expanding margin through their direct channels. Moreover, McDonald’s have an express version of restaurants at Wal-Mart stores (Shareef, Dwivedi, & Kumar, 2016). This grants them more time to focus on their product, their customer base and increasing the range of their target consumer. They gain access to an increased consumer base without the challenge of getting the customer through the door. Indirect Distribution. Thus the chain is long. The most common examples are McDonalds and Wal-Mart they are using direct distribution channel that is the internet and Wal-Mart is one of the biggest retailers that is using indirect distribution channel. This grants them more time to focus on their product, their customer base and increasing the range of their target consumer. 2) Direct distribution . Distribution is the process of selling and delivering products and services to customers. Direct distribution is when the company either directly sends the product to end customer or when the channel length is very less. Canal de distribution direct ou indirect. La distribution est un des éléments fondamentaux du marketing-mix: c’est l’un des 4P du plan de marchéage (PRODUCT, PRICE, PLACE, PROMOTION). With indirect distribution, companies gain a significant competitive advantage. 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