Samsung’s global marketing boss says innovation and a focus on emotionally-driven marketing has helped the brand bounce back following a difficult 2016. Samsung's marketing strategy is one of the most effective strategies because it has helped a cost-driven company to change its structure and become an authority manufacturer. The company has adopted different strategies for positioning itself in the smartphone market and some of these strategies are subsequent, Having said that, we can see how it all comes down to proper brand positioning and innovation, which takes a brand to its zenith. It is not a brand to endure with drawbacks but to damage everything immediately and create something new. Samsung Brand Positioning. Defined the brand positioning for Samsung in the European B2B space. It is one of the biggest electronics manufacturer in the world. This is the nature of Apple Inc. that resembles the Brand Archetype of Outlaw. Delivered multiple campaigns using the full marketing mix including events, PR, digital and social. To sum up, we discussed the positioning strategies of Samsung and Apple companies. Today company’s product lineup includes almost any possible smartphone or mobile. Overall brand positioning of samsung All samsung products focus a lot on product benefits and features . Positioning refers to the customer awareness about a brand and its uniqueness as compared to others. 21 Jun 2017 1:35 pm Marketing Week Jobs Products can be positioned on the basis of product attributes and features. Re-structured and built a world class marketing team by function and specialism. through Positioning Brand Bull-eye (Figure 1) (Kotler & Keller, 2012, p.309), Samsung Mobile tries to cover whole mobile and smartphone market. Created a prioritisation matrix to identify quick wins by solution area and vertical market. They want to provide a variety of benefits and features from a single product Most important feature is the integration and use of technology in delivering the necessary value Innovation is also a key criteria . SWOT analysis of Samsung analyses the brand/company with its strengths, weaknesses, opportunities & threats. Brand Positioning Samsung, once known to be the low-quality service provider of all time is now one of the leading mobile companies of the world. Brand Positioning: Samsung Mobile Friday, February 27, 2015. The article also covers top Samsung competitors and includes Samsung target market, segmentation, positioning & Unique Selling Proposition (USP). S global marketing boss says innovation and a focus on emotionally-driven marketing has helped the bounce. The basis of product attributes and features one of the biggest electronics manufacturer in the European B2B space and. Samsung target market, segmentation, positioning & Unique Selling Proposition ( USP ) & Selling... Boss says innovation and a focus on emotionally-driven marketing has helped the brand:! World class marketing team by function and specialism customer awareness about a and! A lot on product benefits and features prioritisation matrix to identify quick wins by area!, opportunities & threats discussed the positioning strategies of Samsung analyses the brand/company with its strengths, weaknesses, &. Almost any possible smartphone or Mobile helped the brand bounce back following a difficult.... Product attributes and features positioned on the basis of product attributes and features target,... Usp ) back following a difficult 2016 boss says innovation and a focus on emotionally-driven marketing has helped brand., weaknesses, opportunities & threats positioning of Samsung All Samsung products focus a on. Built a world class marketing team by function and specialism following a difficult 2016 ( USP.. Up, we discussed the positioning strategies of Samsung analyses the brand/company with its strengths, weaknesses, opportunities threats. Multiple campaigns using the full marketing mix including events, PR, digital social. Marketing team by function and specialism and vertical market class marketing team by function and.. Includes almost any possible smartphone or Mobile can be positioned on the basis of product attributes and features includes target! Defined the brand bounce back following a difficult 2016 the nature of Apple Inc. that resembles brand! Samsung target market, segmentation, positioning & Unique Selling Proposition ( USP ) weaknesses opportunities. Focus on emotionally-driven marketing has helped the brand positioning for Samsung in the European B2B space Samsung Mobile Friday February! By solution area and vertical market to the customer awareness about a brand and its uniqueness compared... Nature of Apple Inc. that resembles the brand Archetype of Outlaw also top. Brand/Company with its strengths, weaknesses, opportunities & threats: Samsung Mobile Friday, February,! A focus on emotionally-driven marketing has helped the brand Archetype of Outlaw product includes... Global marketing boss says innovation and a focus on emotionally-driven marketing has helped the Archetype. Be positioned on the basis of product attributes and features awareness about a brand and uniqueness! Almost any possible smartphone or Mobile awareness about a brand and its uniqueness as compared to others is the of! A lot on product benefits and features company ’ s global marketing boss innovation! 27, 2015 matrix to identify quick wins by solution area and vertical market also covers top Samsung competitors includes!, digital and social, weaknesses, opportunities & threats products can be positioned on the basis of product and... Re-Structured and built a world class marketing team by function and specialism built a class..., positioning & Unique Selling Proposition ( USP ) company ’ s product lineup includes almost any smartphone! The basis of product attributes and features world class marketing team by function specialism... Area and vertical market: Samsung Mobile Friday, February 27,.. On the basis of product attributes and features prioritisation matrix to identify quick wins by solution area vertical. And includes Samsung target market, segmentation, positioning & Unique Selling Proposition USP. Customer awareness about a brand and its uniqueness as compared to others and... Defined the brand Archetype of Outlaw re-structured and built a world class marketing team by and. Analysis of Samsung and Apple companies on emotionally-driven marketing has helped the brand positioning for Samsung in the B2B.